Case Study: Empowering a New Generation with It's A Girl Thing! Inc. (IAGT)
Introduction

Established in 2015, It's A Girl Thing! Inc. (IAGT) is a non-profit organization with a mission to encourage, equip, and empower young girls between the ages of 11 and 18 to "Walk in Their Purpose". Although IAGT had a powerful vision, they needed expert assistance to translate their mission into a compelling brand identity, professional marketing materials, and an engaging web presence. Rebrand Land was brought onboard to help IAGT to achieve these goals.

Challenge
IAGT required a distinct brand identity that would resonate with their target audience - young girls and their families. They also needed professional, appealing marketing materials that could effectively convey their mission and programs. Furthermore, IAGT's online presence needed to be significantly improved through a well-designed, user-friendly website.

Solution
Brand Development
Rebrand Land started the process by thoroughly understanding IAGT's mission and target audience. This informed the creation of a vibrant and youthful brand identity that would inspire and resonate with young girls. We developed a logo that symbolizes the empowerment of young girls, and chose brand colors and typography that reflected the energy, optimism, and dynamism of IAGT's mission.

Marketing Materials
With the new brand identity established, Rebrand Land proceeded to design marketing materials that effectively communicated IAGT's mission and programs. These included brochures, banners, and posters that captured the spirit of IAGT and appealed to the youthful demographic. The materials were informative, engaging, and visually appealing, ensuring that they stood out and captured attention.

Web Design
Finally, Rebrand Land transformed IAGT's online presence with a new website design. The website was designed to be user-friendly, with intuitive navigation and responsive design for optimal viewing on all devices. It featured vibrant visuals, inspiring stories, and clear information about IAGT's programs, events, and impact. Additionally, we incorporated interactive elements such as online registration forms for IAGT's programs, providing a seamless experience for users.

Results
The strategic brand development, professional marketing materials, and redesigned website significantly boosted IAGT's visibility and engagement. The new brand identity resonated with young girls and their families, making IAGT stand out as a reliable and inspiring organization.

The marketing materials designed by Rebrand Land played a key role in enhancing IAGT's outreach, contributing to an increase in program participation by 40% within the first year.

IAGT's new website was received with overwhelming positive feedback from users for its engaging design and user-friendly interface. The website's traffic increased by 60% within six months of the launch, and online registrations for IAGT's programs saw an increase of 35%.

Conclusion
Rebrand Land's collaboration with IAGT is a testament to the transformative power of strategic branding, effective marketing materials, and a compelling web presence. By effectively conveying IAGT's mission and values, we have helped them empower more young girls to walk in their purpose, impacting lives and shaping a more confident, empowered generation of young women.