Case Study: Rebranding E Howard Co Professional Innovations

Client: E Howard Co Professional Innovations

Industry: Consulting and Facilitation

Services Provided: Brand Strategy Meetings, Logo Redesign, Rebrand Strategy, and Brand Story Development

Background

E Howard Co Professional Innovations, led by Ernest Comer III, specializes in strategic facilitation, executive guidance, and cohort experience facilitation. Established in 2021, the company quickly became known for its impactful guidance in social initiatives. However, as the company evolved, the need to refresh its brand identity to better reflect its mission, values, and expanded service offerings became evident.

Objectives

• Develop a cohesive brand strategy that aligns with the company’s mission and future goals.
• Redesign the company logo to represent the essence of E Howard Co Professional Innovations.
• Create a comprehensive rebrand strategy that includes visual and narrative elements.
• Craft a compelling brand story that resonates with the target audience and clearly communicates the company’s value proposition.

Process

1. Brand Strategy Meetings

Objective: Understand the core values, mission, vision, and strategic goals of E Howard Co Professional Innovations.

Approach:

• Conducted in-depth consultations with Ernest Comer III and key stakeholders.
• Facilitated workshops to uncover the unique strengths and differentiators of the company.
• Analyzed market positioning and competitive landscape.

Outcome: A clear understanding of the company’s brand essence, target audience, and strategic direction.

2. Logo Redesign

Objective: Develop a modern and meaningful logo that visually encapsulates the brand’s identity.

Approach:

• Explored various design concepts through collaborative brainstorming sessions.
• Focused on symbols and imagery that represent growth, guidance, and impact.
• Iterated designs based on feedback from Ernest and his team.

Outcome: A contemporary logo featuring a stylized tree symbol, representing growth, stability, and the deep-rooted impact of E Howard Co Professional Innovations. The color palette of deep blue and vibrant green was chosen to convey trust, vitality, and sustainability.

3. Rebrand Strategy

Objective: Develop a comprehensive strategy to roll out the new brand identity effectively.

Approach:

• Created a detailed rebranding roadmap, including timelines, key milestones, and deliverables.
• Planned a phased rollout strategy to ensure smooth transition and maximum impact.
• Developed marketing collateral and communication plans to support the rebrand.

Outcome: A structured and strategic rebranding plan that included updating all touchpoints—website, social media, print materials, and client communications—to reflect the new brand identity.

4. Brand Story Development

Objective: Craft a compelling narrative that communicates the mission, vision, and value of E Howard Co Professional Innovations.

Approach:

• Conducted interviews and gathered stories from clients and partners to understand the impact of Ernest’s work.
• Wove these insights into a cohesive brand story that highlights the company’s journey, mission, and vision for the future.
• Ensured the brand story was authentic, engaging, and aligned with the overall brand strategy.

Outcome: A powerful brand story that resonates with the target audience and clearly communicates the unique value of E Howard Co Professional Innovations. The story emphasizes Ernest’s dedication to empowering leaders and fostering social impact through strategic facilitation and guidance.

Results

• Enhanced Brand Recognition: The new logo and visual identity have significantly increased brand recognition and differentiation in the market.
• Stronger Brand Cohesion: The cohesive rebrand strategy and updated marketing materials have unified the company’s presence across all platforms.
• Increased Engagement: The compelling brand story has fostered deeper connections with clients and stakeholders, leading to increased engagement and inquiries.
• Strategic Growth: The rebranding efforts have positioned E Howard Co Professional Innovations for strategic growth and expanded influence in the consulting and facilitation industry.

Conclusion

The rebranding of E Howard Co Professional Innovations, executed by Rebrand Creative Agency, successfully revitalized the company’s identity to better reflect its mission and values. Through a combination of strategic planning, creative design, and authentic storytelling, the new brand identity positions E Howard Co Professional Innovations as a leading force in strategic facilitation and social impact.