Case Study: BigMouth ConnectEd

Client Overview

BigMouth ConnectEd is dedicated to empowering and educating parents of children with IEPs and 504 plans, ensuring their child’s education is meaningful. They also offer comprehensive instructional coaching services to enhance educator performance and student achievement.

Project Scope

BigMouth ConnectEd approached Rebrand Creative Agency for help with refining their brand strategy and developing a new, impactful website. The goal was to better communicate their services, engage their target audience, and drive their mission forward.

Challenges

BigMouth ConnectEd faced several challenges:

1. Lack of Clear Brand Strategy: Their existing brand messaging was fragmented and not effectively communicating their value proposition.
2. Outdated Website: The website lacked a user-friendly design, clear information architecture, and compelling content to engage visitors.
3. Limited Online Visibility: With a cluttered online presence, they struggled to reach and connect with their target audience of parents and educators.

Solutions Provided

Rebrand Creative Agency offered a two-pronged approach to address these challenges: strategy sessions and website development.

Strategy Sessions

• Brand Strategy Development: Through a series of in-depth strategy sessions, we helped BigMouth ConnectEd clarify their mission, vision, and values. We defined their unique value propositions and crafted messaging that resonated with their target audience.
• Audience Segmentation: We identified and segmented their key audiences, including parents of children with IEPs and 504 plans, educators seeking professional development, and school administrators looking to improve instructional quality.
• Content Strategy: We developed a comprehensive content strategy to ensure consistent, engaging, and informative communication across all platforms.

Website Development

• User-Centered Design: Our team designed a modern, responsive website that offers a seamless user experience across all devices. The new design highlights BigMouth ConnectEd’s services and makes it easy for users to find the information they need.
• Clear Navigation and Structure: We organized the website content into clear, easy-to-navigate sections, ensuring visitors can quickly access information about the services they are interested in.
• Compelling Content: The website features engaging content that effectively communicates the benefits of BigMouth ConnectEd’s services. This includes detailed service descriptions, success stories, and easy-to-use contact forms for consultations.
• SEO Optimization: We optimized the website for search engines to improve online visibility and attract more organic traffic.

Results

• Enhanced Brand Clarity: BigMouth ConnectEd now has a clear and compelling brand strategy that resonates with their target audience and effectively communicates their mission.
• Improved User Engagement: The new website design has significantly improved user experience, leading to increased engagement and longer site visits.
• Increased Consultations: Since the launch of the new website, BigMouth ConnectEd has seen a 40% increase in consultation requests, reflecting the effectiveness of the new online presence.
• Higher Online Visibility: SEO optimization efforts have resulted in a 30% increase in organic search traffic, helping BigMouth ConnectEd reach a broader audience.

Conclusion

By partnering with Rebrand Creative Agency, BigMouth ConnectEd successfully transformed their brand strategy and online presence. The strategic sessions provided clarity and direction, while the new website design enhanced user engagement and drove measurable business results. This case study exemplifies how targeted strategy and innovative design can elevate a brand’s impact and reach.